A peek behind the curtain.

Links, running costs, lessons learnt...

Meet the family:

Here is an overview of the projects and digital products under the Love Curated umbrella. Select the item to see deeper stats, milestones and behind-the-scenes blogs:

Since Name Detail
2022 Love Curated The parent company housing all the love brands and products. The Love Curated website launches in June 2022 with plans to curate design, development & productivity finds.
2022 UX Love Curated resource of thoughtful, clever and fun design details. Launching Aug 2022.
2020 LPHT 100 Landing Page Hot Tips snackable via Email Drip, Ebook, Audiobook, Notion Ebook, Kindle and Checklist formats.
2019 Email Love Curated resource for Email design inspiration and resources.
2018 Yo! Podcast The Yo! Podcast spotlights incredible designers, developers, makers and entrepreneurs building their own future.
2008 One Page Love Curated resource for One Page website inspiration, templates and resources.

Running Costs:

Here are the monthly running costs that might be of value if you’re considering building similar sites or products. Please note these costs are often shared across the network and they are approximate figures based on recent invoices:

Cost/mo Provider Category Notes
$170 Ahrefs Link checking These little robots are reporting on 1000's of links within inspiration, template, article, digital ebook and podcast transcriptions. Will eventually be optimizing SEO with Ahrefs too but a low priority while we launch the new sites.
$100 Flywheel WordPress Hosting Shared with all projects including this site.
$70 IMGIX Image CDN This is for Retina-optimized review screenshots (example), smaller archive thumbnails (example) and generating snazzy social share images (example).
$32 Plausible Analytics Simple and privacy-friendly analytics used across full network.
$30 MailerLite Email Marketing Managing all inspiration newsletters.
$29 Lemon Squeezy Commerce Online transactions for a few items on the site like website and template submissions.
$25 QuickBooks Accounting Tracking expenses, PTY LTD company annual reporting, VAT.
$24 Figma Design Blog thumbnails, social media images, article infographics, mock-ups, wireframes, podcast artwork, Ebook PDFs, website template designs. This cost is for 2 people per month.
$20 Vimeo Pro Video Hosting Ad-free, customizable and unsharable videos for my courses and round-ups (example)
$16 Webflow Template Builder The Webflow Templates built by OPL are built using the platform but I also plan to build some Landing Pages using it for the Ebook, Course, Audit service and more.
$16 Notion Planning, writing Organizing the product road map, bug checklists, curating content, storing screenshots of references, drafting articles, dabbling with ideas (previously was using Trello). This cost is for 2 people per month.
$15 EmailOctopus Email Marketing Managing the free 100 day Hot Tips Email Drip and the dedicated Ebook newsletter (for future version updates). Gets a welcome email with download links.
$15 Epidemic Sound Music Royalty-free music for tutorial videos, social media sharing clips and the Yo! podcast.
$12 Simplecast Simplecast Podcast hosting and distribtuion.
$10 Loom Screencasts Landing Page video feedback and audits.
$8 Hover Domain That sweet yo.fm domain is $89/year
$6 x 5 G Suite Email Email for the network seperated into different inboxes for each project.
$10 Screenshot Machine Screenshots Screenshot taking API integrated with some upcoming Email Love tools I'm working on.
$5 TinyPNG Image Compression Before Email Love Emails head to Amazon S3, they get resized and compressed to optimize load times
$4 Carrd Template Builder I'm on the Carrd Pro Plus account at $49/year that allows me to build free Carrd templates (example) but also test other authors templates needing higher Carrd tiers. See Carrd template archive).
$2 Hover Domain & DNS Two domains related to this site, average around $30/year.
5% +30c Gumroad Commerce Online transactions for the Landing Page Hot Tips Ebook.

Additional Free Software:

Bless the freemium model...

Cost/mo Provider Category Notes
$0 Zapier Automation Ebook sale with Gumroad to the dedicated Ebook newsletter (for future version updates). Gets a welcome email with download links.
$0 GitHub Code Backups All website changes are tracked here in a private repo. I'm not collaborating with anyone but it's a great way to log changes if I notice traffic spikes or dips.

Startup Costs:

These are the once-off costs to help launch or strengthen the projects. I'm a huge believer in reinvesting earnings straight back into the network:

Date Item Price
Ongoing Outsourcing on email code cleaning script and tools via Upwork $2,000+
06.04.2022 yo.fm domain $535
25.03.2022 "One Page Love" Trademark (Wordmark) $650
25.03.2022 "Love Curated" Trademark (Wordmark) $650
04.03.2022 @lovecurated Instagram Handle (gift to owner) $100
21.12.2021 lovecurated.com domain $1,200
17.09.2021 "Email Love" Trademark (Wordmark) $650
24.08.2021 uxlove.com domain $2,070
2020 Digital Assets for the Ebook $100+
2020 Copywriter for the Ebook $200+
2019 Branding clean up by my friend Jason $250
31.10.2018 emaillove.com domain $1,500
08.06.2017 onepagetemplates.com domain $500
04.03.2015 fullsingle.com domain $200
01.03.2008 onepagelove.com domain $10


Launches and noteworthy features.

Date Milestone Details Link
01.05.2022 Pivot Yo! newsletter pivots to Love Curated newsletter Soon
06.04.2022 Domain Acquired yo.fm Visit
01.04.2022 Growth Our first full-time emplyee starts to help with content creation  
28.03.2022 Trademark Registered "Love Curated" Wordmark  
28.03.2022 Trademark Registered "One Page Love" Wordmark  
04.03.2022 Social Handle Acquired @lovecurated Instagram Handle (passed on by owner) Visit
21.12.2021 Domain Acquired lovecurated.com  
09.11.2021 Social Handle Acquired squatted @emaillove Twitter handle (using Trademark) Visit
17.09.2021 Trademark Registered "Email Love" Wordmark  
20.09.2021 Failed Section Removed Newsletter Discovery on Email Love Debrief
17.11.2021 Marketing Experiment Black Friday 2021 Landing Page Hot Tips Experiment Debrief
20.04.2021 Release Landing Page Hot Tips Ebook v1.1 Tweet
24.03.2021 Domain Acquired uxlove.com Visit
02.09.2020 Launch Landing Page Hot Tips Ebook v1.0 Tweet
26.05.2020 Launch Start of 100 tip Twitter thread and free email drip Tweet
19.03.2019 Launch Yo! Podcast episode 1 with @AJLKN Visit
28.12.2019 Section Launch Introduced Author Profiles on One Page Love Visit
27.12.2019 Section Launch Introduced Typeface archives on One Page Love Visit
05.09.2019 Award Email Love awarded #1 Product of the Day and #3 Product of the Week on Product Hunt Visit
04.09.2019 Launch Email Love v1 official launch Blog
01.08.2019 Launch Email Love v0.9 soft-launch with only 36 emails Blog
20.03.2019 Launch Launch of One Page Love v3 with new red branding Blog
13.03.2019 Feature Launch One Page Love archive thumbnails now include longer screenshots  
12.02.2019 Feature Launch One Page Love archives now infinite scroll  
31.10.2018 Domain Acquired emaillove.com Blog
31.03.2018 Anniversary One Page Love turns ten Blog
01.02.2018 Launch Yo! YouTube show episode 1 drops Visit
31.03.2008 Launch One Page Love launches Blog